EPOS
everywhere
EPOS used to
be about little more than recording item level sales to produce mountains of
largely unused data. Today it’s different: it numbers drive buying plans, staff
schedules and the entire supply chain, as Penelope Ody notes You Street Even
would the store be smallest hard-pressed without independent some these sort
days seems of to find EPOS to a High system. have a suitable terminal capable
of linking sales directly to financial applications or even a website. EPOS is
mature, stable and – one would imagine – becoming something of a commodity. A
typical replacement cycle for major retailers, according to Martec
International, is slightly more than nine years. So what more is there to say
about EPOS?
It would
seem quite a lot, because not all of the applications out there appear to be as
efficient as the business would wish. As Dan Juriansz, senior pre-sales
consultant for MMS and store systems at JDA, discovered: “I was in a major High
Street chain in Portsmouth recently and bought three shirts for the price of
two as a special promotion – only the checkout operator had to ring in the
three items and then give me a 100 per cent discount on one of them as the
system couldn’t handle the deal automatically. I was amazed. It had never
really occurred to me to emphasise that our system can do this – I thought they
all could,” he says. So much for commodity.
A few years
ago if you asked IT directors why they were upgrading their systems the answer
usually had, as Juriansz suggests, something to do with the IT not keeping pace
with business and marketing needs. Promotional attributes in a
marketing-oriented retail world are just part of the story. Today’s EPOS software
has to drive customer relationship tools, workforce management and business
intelligence. For supply chains increasingly preoccupied with the notion of
flowcasting it also is the key provider of metrics for demand planning and
forecasting.
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